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black masking tape
Worth a lookShows searches that convert (17.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good654.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$289K$289K/yr · 199K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Okay$4.48–$23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.38avg listing price — sweet spot $15–$100