42
black mailbox post
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Good$104.62avg listing price — sweet spot $15–$100
Review moat
Good837.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$15.60–$282.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 41K searches
Signals High Price