47
black indoor door knobs
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Price range
Great$9.19–$62.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,320.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Market size
Okay$142K$142K/yr · 99K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand