47
black door lock
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.96avg listing price — sweet spot $15–$100
Price range
Great$10.06–$116.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,786.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 29K searches
Signals No Dominant Brand