Skip to content
45

black dimmer switch

Skip it

Soft demand (-16.6% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 80Competition 47Returns 23Price range 91Avg price 95Brand share 24Review moat 43Quality gap 65

Avg price

Incredible$25.65

avg listing price — sweet spot $15–$100

Price range

Great$11.30–$88.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,166.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$150K

$150K/yr · 72K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Search terms