47
black deadbolt
Skip itHigh returns (5.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.60avg listing price — sweet spot $15–$100
Price range
Great$11.83–$75.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,556.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 77K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
Signals High Returns