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bifold door hardware
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Great$4.79–$81.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Great442.12avg incumbent reviews — the moat a new listing must climb
Market size
Good$698K$698K/yr · 481K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.5%90-day search growth — must beat 0% to launch