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berkey filters
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.4M$5.4M/yr · 888K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,376avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$229.30avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Price range
Bad$29.78–$470.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price