65
battery operated lights
Launch itA $1.2M/yr market growing +14.0% this quarter with returns at 2.8% — clears our launch bar.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 2.6M searches
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Price range
Good$4.48–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,458.66avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand