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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,808.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 80K searches
Avg price
Bad$8.46avg listing price — sweet spot $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.34–$9.93cheapest to priciest tracked listing — scored on the share inside $15–$100