47
bank line
Skip itSoft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$3.95–$97.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,296.03avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 132K searches
Growth
Bad-23.2%90-day search growth — must beat 0% to launch