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balloon lights
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,037.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 229K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-48.2%90-day search growth — must beat 0% to launch