40
ballast
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.10avg listing price — sweet spot $15–$100
Review moat
Good884.18avg incumbent reviews — the moat a new listing must climb
Market size
Good$532K$532K/yr · 248K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$14.83–$198.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand