56
backer rod 1/4
Worth a lookShows searches that convert (11.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.39–$69.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great417.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 53K searches