50
backer rod 1/2
Worth a lookShows searches that convert (12.9% search→purchase), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.41avg listing price — sweet spot $15–$100
Price range
Great$4.39–$98.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,104.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 37K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf