48
backer rod 1/2 inch
Skip itA concentrated shelf (top 5 take 67% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.39–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good999.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$190K$190K/yr · 264K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse