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automotive wire
Worth a lookShows a sweet-spot price point ($26.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Great$8.33–$74.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,206.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$373K$373K/yr · 288K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality