42
appliance light bulb
Skip itPrices mostly outside the sweet spot ($5.72–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$342K$342K/yr · 291K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,666.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.72–$12.87cheapest to priciest tracked listing — scored on the share inside $15–$100