34
apple home kit
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.78–$329.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,249.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 70K searches
Brand share
Bad94%top-5 brand share — brand-locked demand