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apple extension cord
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Review moat
Okay1,695.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.28–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 23K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand