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apartment security
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$10.00–$23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$236K$236K/yr · 586K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,225.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand