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antique door knobs
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$49.29avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good566.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.01–$158.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$287K$287K/yr · 555K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale