29
ammo safe
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Good$149.17avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,505.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$11.83–$622.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 67K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price