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amber light bulbs
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.42–$49.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Review moat
Good889.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$371K$371K/yr · 475K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-9.6%90-day search growth — must beat 0% to launch