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amazon light
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.29avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$8.98–$142.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,254.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 176K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale