40
amazon device
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$72.42avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,421.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$182K$182K/yr · 317K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$14.61–$359.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price