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51

9w led light bulbs

Worth a look

Shows a sweet-spot price point ($23.96 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 54Growth 24Conversion 64Competition 65Returns 79Price range 83Avg price 95Brand share 14Review moat 22Quality gap 37

Avg price

Incredible$23.96

avg listing price — sweet spot $15–$100

Price range

Great$4.66–$104.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$375K

$375K/yr · 277K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad9,551.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

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