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711l
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$51.97avg listing price — sweet spot $15–$100
Review moat
Good659.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.53–$141.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$145K$145K/yr · 146K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price