46
7 watt night light bulbs
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$5.09–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,731.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$199K$199K/yr · 160K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand