43
6lb sledge hammer
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great229.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$90.29avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$25.76–$379.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price