48
60 ft outdoor string lights
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Price range
Incredible$19.21–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+107.9%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,517avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 20K searches