47
6 step ladder with handrails
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Avg price
Good$125.87avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,928.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$79.75–$161.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 14K searches
Signals High Price