42
5 step ladder
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$80.91avg listing price — sweet spot $15–$100
Market size
Good$282K$282K/yr · 112K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,622.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Price range
Okay$39.68–$233.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price