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40 watt led light bulbs soft white
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Review moat
Okay1,597.55avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.52–$20.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 35K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf