41
4 way switch
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Great466.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Good$6.12–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$213K$213K/yr · 104K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals High Returns