45
37/64 drill bit
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good845.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Price range
Good$8.56–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 15K searches