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3 way light bulbs 30 70 100 warm white

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Soft demand (-29.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 10Conversion 96Competition 22Returns 55Price range 51Avg price 48Brand share 47Review moat 61Quality gap 57

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,058.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$7.02–$23.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.72

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$134K

$134K/yr · 84K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Search terms