45
3/32 drill bit
Skip itPrices mostly outside the sweet spot ($3.63–$16.00) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,505.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 42K searches
Price range
Bad$3.63–$16.00cheapest to priciest tracked listing — scored on the share inside $15–$100