53
250 watt light bulb
Worth a lookShows a sweet-spot price point ($20.65 avg), but soft demand (-32.2% this quarter) keeps it on the watch list.
Avg price
Great$20.65avg listing price — sweet spot $15–$100
Price range
Great$8.98–$68.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good703.93avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$116K$116K/yr · 78K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch