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25 watt light bulbs
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$426K$426K/yr · 361K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,525.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.28avg listing price — sweet spot $15–$100
Price range
Okay$4.66–$19.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch