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25 watt led light bulbs
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,379.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Price range
Good$4.66–$26.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 66K searches