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24x30x1 air filter
Launch itA $1.2M/yr market growing +59.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Great$13.70–$101.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.69avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 170K searches
Growth
Good+59.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,122.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price