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24x24x2 air filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$65.59avg listing price — sweet spot $15–$100
Price range
Great$37.74–$111.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 17K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,999.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price