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24x24x1 air filter
Launch itA $2.4M/yr market growing +44.0% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 389K searches
Avg price
Incredible$45.67avg listing price — sweet spot $15–$100
Price range
Incredible$25.83–$78.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad32,463.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand