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51

22x22x1 air filters

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 31Growth 61Conversion 95Competition 33Returns 96Price range 95Avg price 94Brand share 3Review moat 17Quality gap 28

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$15.95–$92.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.52

avg listing price — sweet spot $15–$100

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$140K

$140K/yr · 23K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,105.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

Reviews