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20x30x1 air filter
Launch itA $5.6M/yr market growing +39.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$5.6M$5.6M/yr · 963K searches
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$41.33avg listing price — sweet spot $15–$100
Price range
Incredible$28.00–$61.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad27,197.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand