50
20x30x1 air filter merv 13
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$59.58avg listing price — sweet spot $15–$100
Price range
Great$38.72–$104.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,178.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 10K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price