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20x25x5 air filter
Launch itA $3.5M/yr market growing +18.9% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 523K searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Incredible$31.08–$82.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.47avg listing price — sweet spot $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,010.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price