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20x25x5 air filter merv 13
Worth a lookShows a sweet-spot price point ($70.66 avg), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Avg price
Great$70.66avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Price range
Good$31.08–$129.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good975.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 18K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Signals High Price