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20x25x4 air filter merv 13
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$76.70avg listing price — sweet spot $15–$100
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Price range
Good$47.81–$126.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$189K$189K/yr · 26K searches
Review moat
Bad4,488.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price